Monday, 30 December 2013

I < 3 Red Bull



A friend of mine when for their school trip to Sao Paulo, like a million years ago now, and even at that time I was pretty jell because SanPaulo is a city that exemplifies urban redevelopment through really invested restoration and renovation of its buildings. The Red Bull Station is a new renovation project located in this fair city's city center, it even has a permanent exhibition space that includes the city of São Paulo and invites the visitor to rescue its history.

With production studios and experimental art spaces this new center of arts and music hopes to be the latest trail blazer in the cities transformation. Housing the latest incentive from Red Bull Triptyque, this building is described by the architects as an 'urban creative island'. The building is on 5 levels from the entrance Box Office to the Roof Terrace with it's floating metal awning, all of which are connected by a monumentally industrial stair.

On one side of the ground floor it’s located the main gallery, a monumental room that hosts exhibitions of all forms of visual arts, performances and concerts. On the other side, it’s located a large shape of concrete, carefully carved and polished to receive the music studio. The basement of the building was transformed into an exhibition space, rehearsal room for musicians and backstage. The cultural center’s office is on the mezzanine floor. The top floor houses six ateliers, created for art residency projects, which will have a new edition every trimester.

The essence of the building is maintained and the raw natural beauty of the original elements are emboldened by the complimentary renovation. The contemporary intervention starts where the restoration project leaves off, producing white walls for exhibition, draft free windows practical userfriendly areas, within a genuinely character space.

The project leaders hope these spaces will transform the Red Bull Station in a diffuser of art and culture with in the city of San Paulo. Near by there is a located a large collective atelier destined for workshops and lectures, and the Transitional Gallery, where the projects produced with in the area can get exposure either during the creation process or in more permanent exhibitions.

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